CHAPTER 2 LITERATURE REVIEW 2.0 Introduction.
Online Shopping Behavior Model: A Literature Review and Proposed Model.
Review of the Related Literature and Previous Studies The willingness of the buyers to do shopping at the internet stores is referred to as their intention to shop online. Often, this factor is assessed by the willingness of the consumers to purchase and to return to the same website for making further shopping. This then also adds to the buyer’s faith on the particular website. The.
LITERATURE REVIEW Online Shopping Online shopping is the consumers shopping behavior to shop online. The people who find it easy to use, useful and enjoyable can accept online shopping. Technology acceptance model is used to understand the variables that affect online shopping. These variables are perceived usefulness, perceived ease of use and perceived enjoyment. These variables and their.
Online Consumer Behaviour Models: A Literature Review Ms Baljinder Kaur Research Scholar, IKG Punjab Technical University, Jalandhar, Punjab, India. Abstract The dynamics of consumer behaviour is ever evolving with continuous technological up gradations. Consumersarein transition stateof being an 'e-consumer' with successful diffusion of novel concept of 'online shopping' in the past 3-4 years.
The literature review of the Online vs. Offline consumer behavior shows that there were significant differences between consumers attracted to shopping online versus in traditional stores with regard to the parameters described in different studies. Despite the growth in online sales and projections that online shopping environments are likely.
A literature review is more than a list of bibliographic references. A good literature review surveys and critiques the body of literature in your field of interest. It enables you to position your research in the broader academic community, synthesise existing ideas and arguments without adding your own, and identify any gaps in the literature which your research is attempting to address. The.
Literature review provides a theoretical framework of this research. It critically analyses the research topic and is the key process of any process any research project as it allows the research to be placed in the context. The data was collected from various sources such as textbooks, journals, magazines and websites. This chapter is divided into four main sections as given below.