Consumer Oriented Sales Promotion In FMCG.
Branding in FMCG Goods in Changing Economic Conditions. Published Date: 22 Feb 2018. Disclaimer: This dissertation has been written and submitted by students and is not an example of our work. Please click this link to view samples of our professional work witten by our professional dissertation writers.
Marketing of non-durable goods or Fast Moving Consumer Goods (FMCG) is a subject that has not received the attention it deserves. While there are several good books and articles on the subject that largely concentrates either on the marketing of industrial goods or on the marketing of durable goods likes T.V., Car and Scooter etc.
A DIFFERENTIATION STRATEGY FOR FMCG COMPANIES ON INGREDIENT BRANDING Mohammad Ali Daud Research Scholar, Department of Management CMJ University, Shilong ABSTRACT Afetr Independence, Indian market has evolved a lot, providing opportunities galore to companies and posing unique challenges.
Measurement of brand equity has posed a big challenge to the companies in the Indian fast moving consumer goods (FMCG) industry. This paper investigates the impact of brand equity on the operational performance of businesses in the Indian FMCG industry. The research study adopts descriptive and exploratory approaches.
Exploring Market Segmentation Within The FMCG Sector - A Multiple Case Study Approach Ref: market0049 This dissertation examines segmentation from the viewpoint of the Fast Moving Consumer Goods (FMCG) industry. However, one of the key drawbacks in the literature is the lack of formal evidence referring to these FMCG companies.
The fast-moving consumer goods (FMCG) sector represents one of the largest industries worldwide. Also labelled the consumer packaged goods (CPG) sector, it is mainly characterised by companies that supply low-cost products that are in constant high demand. Products that are classified under the FMCG banner include food, beverages, personal hygiene and household cleaning utensils. The term.
An exploratory study of Social media marketing and traditional media in the Irish Fashion Industry. 2 Abstract. 3 Acknowledgements I would like to thank my Supervisor Eva for her advice and support during the course of writing my thesis. I would also like to give my warmest thanks to the Irish fashion retailers who agreed to participate in my research methodology. Many thanks too, Topshop.